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Privacy Policy

We respect your privacy and we mean it.

At EthnicKurtas you can feel secure and visit the pages you like at any time. However, you are requested and advised to go through our Privacy Policy carefully.

When you are Not logged in

We do not have access to any of your personal information except for your IP address through which you are logged in to the internet. The basic information about the type of system and browser you are using is also captured in the cookies. This data is also kept confidential and is used for statistical use only or for providing improved services in future for all kinds of compatibility.

When you Are logged in 

When you register with EthnicKurtas or purchase a product, you agree to provide us your basic information that is asked in the registration form. That will include your first name, email IDs, address, zip code, phone numbers, etc. This information is just used to deliver products hassle free to you. While you are accessing the website as a registered user, the basic activities will also be captured in terms of data on our servers. For example, the pages you visit, the links you click, the items you have shopped, the number of time you have visited our website, etc. We store this information on our servers.

This privacy policy sets out how EK Group uses and protects any information that you give EK Group when you use this website. EK Group is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. EK Group may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

What we collect

We may collect the following information:

- name
- contact information including email address
- demographic information such as postcode, preferences and interests
- other information relevant to customer surveys and/or offers

For the exhaustive list of cookies we collect see the List of cookies we collect section.

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

- Internal record keeping.
- We may use the information to improve our products and services.
- We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
- From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests. 


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

- whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
- if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at info@ethnickurtas.com

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to .

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

De-registration or account updates

You can de-register or terminate your account with EthnicKurtas.com yourself anytime you like. This will show you as a terminated account, however, your basic information will be archived on our servers.

You can also change your interests anytime on receiving promotional activities, newsletters, marketing mailing list at the time of registration or later. However, EthnicKurtas reserves the rights to send some service or company related information/communication without giving you the option of unsubscribing it.

You may update any information regarding your account or settings anytime using your log in details. You are therefore requested to keep your account information private and do not disclose it to anyone.

Usage of information

EthnicKurtas will use the information for internal purpose only. For example, for improving our services, for understanding you and your requirement to serve you better, for contacting you when required, for delivering products as requested, for sending any new information about the website or any other promotional activity. We use your traffic information to just see if our website is working properly at all locations and to track your sessions.

EthnicKurtas will not sell, distribute or disclose any of the information received through registration or any other manner to anyone/third party without the consent and permission of the user. The information is shared to just deliver you the product and provide you the services you requested. The information will be completely secure unless there is a requirement of investigating, taking action regarding unlawful and illegal activities, suspected fraud, potential threat to the safety or security of any person, or prevent violations of EthnicKurta’s terms of use or to defend against legal claims. The information will also be used in unexpected circumstances such as compliance with subpoenas, court orders, search warrants, any legal process, at times of any physical harm to the users or others, notices from legal authorities or law enforcement agencies requiring such disclosure.

Information security -

We take appropriate steps to keep your information safe and secure. In case of misuse or loss of information, we have strict guidelines and procedures to safeguard the privacy of your information.  We have given the access to our authorized personnel and that is also shared when the need arises for providing the services to you.

List of cookies we collect

The table below lists the cookies we collect and what information they store.

COOKIE nameCOOKIE Description
CART The association with your shopping cart.
CATEGORY_INFO Stores the category info on the page, that allows to display pages more quickly.
COMPARE The items that you have in the Compare Products list.
CURRENCY Your preferred currency
CUSTOMER An encrypted version of your customer id with the store.
CUSTOMER_AUTH An indicator if you are currently logged into the store.
CUSTOMER_INFO An encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDS Stores the Customer Segment ID
EXTERNAL_NO_CACHE A flag, which indicates whether caching is disabled or not.
FRONTEND You sesssion ID on the server.
GUEST-VIEW Allows guests to edit their orders.
LAST_CATEGORY The last category you visited.
LAST_PRODUCT The most recent product you have viewed.
NEWMESSAGE Indicates whether a new message has been received.
NO_CACHE Indicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history if you have asked the site.
POLL The ID of any polls you have recently voted in.
POLLN Information on what polls you have voted on.
RECENTLYCOMPARED The items that you have recently compared.
STF Information on products you have emailed to friends.
STORE The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies.
VIEWED_PRODUCT_IDS The products that you have recently viewed.
WISHLIST An encrypted list of products added to your Wishlist.
WISHLIST_CNT The number of items in your Wishlist.

Updates to the Policy

EthinicKurtas.com reserves the rights to change or update the Privacy Policy with proper communications being published on our website. All the changes will be immediately effective from the time it is published on our website. The Policies might change due to updates in technology or any other uncontrollable rules or regulations/laws.

By accessing this website, you agree to let EthnicKurtas.com use your personal information/date entered in any of our forms to administrate the business and relationship through this website.

Please feel secure and comfortable when you are browsing EthnicKurtas.com!